Journal

The Journal is where we share the stories behind the sarees.

A space created to deepen your understanding of handloom, the artistry behind each weave, and the thoughtful choices that shape a conscious wardrobe. From loom to drape, the Journal offers insight beyond the product.

What You’ll Find Here

• Guides to Indian handloom weaves and techniques

• Stories from weaving clusters and artisan communities

• Saree care and preservation notes

• Styling ideas for everyday and occasion wear

• Behind-the-scenes glimpses into our curation process

Why We Write

As a brand curated by a mother and daughter, storytelling is integral to how we connect—with our craft and with you. The Journal allows us to slow down the buying process, invite learning, and build appreciation for what it truly takes to create a handloom saree.

A Living Archive

This is not trend-driven content. The Journal is intended to be a growing archive—timeless, educational, and rooted in respect for craft. Whether you are new to handloom or deeply familiar with it, there is always more to discover.

We invite you to read, learn, and return—often.